“Folgers Coffee: A Legacy in Decline – Can Simply Gourmet Revitalize the Brand?”
Folgers coffee has been a recognized name for over 150 years, yet in the past decade, it has started to lose its appeal among consumers. The introduction of Simply Gourmet Coffee appears to be the brand’s attempt to combat declining sales, but is this innovation too little, too late? The six new naturally flavored products … Read more