“Overcoming Taste Barriers: How T. Hasegawa’s Plantreact Aims to Revitalize the Plant-Based Meat Industry”
Taste consistently emerges as the primary barrier preventing consumers from becoming repeat buyers of plant-based products. A 2023 survey conducted by the Food Industry Association (FMI) among over 1,000 individuals revealed that less than half are open to trying new types of plant-based alternatives, with taste being the crucial factor influencing their choices. T. Hasegawa, … Read more