Navigating Nostalgia: The Challenge of Revitalizing Beloved Brands in a Changing Market
Reflect on a nostalgic product, perhaps a beloved cereal or snack that feels “different” today or has disappeared entirely. For instance, consider Fruit Stripe gum, which was discontinued after 54 years due to evolving consumer preferences and purchasing habits. Then there’s Kirkland’s Signature Chocolate Chips, discontinued by Costco as a result of soaring cocoa prices. … Read more