“Convenience Revolution: Cereal Brands Adapt to Attract Busy Consumers with Innovative Breakfast Solutions”
As the cereal industry grapples with ongoing challenges, many established brands have turned to convenience-focused product reformulations to attract consumers back to the category. This shift is particularly aimed at millennials; a Mintel study revealed that 40% of this demographic feels that preparing a bowl of cereal is too much effort. However, consumers of all … Read more