“Navigating the Bottled Water Market: The Impact of Premium Labels and Organic Trends on Consumer Choices”
The consumer demand for premium and value-added products has significantly impacted the bottled water market, leading to confusion regarding specialty label claims. For instance, a study by ZappiStore revealed that 35% of Americans found the term “vapor distilled,” used by Coca-Cola’s SmartWater brand, perplexing. In contrast, the term “purified tap water” resonated more effectively with … Read more