“Navigating Freshness: How Givaudan’s FreezeFrame Can Help Food Manufacturers Meet Millennial Demands for Healthy and Natural Products”
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural foods. Traditionally, convenience foods have not aligned with these preferences and have gained an unhealthy reputation. As food manufacturers strive to improve their image and focus on fresher flavors, Givaudan’s FreezeFrame appears poised to assist them. Marketing these new flavors will require innovative thinking from … Read more