“Folgers’ Struggle to Adapt: Is Simply Gourmet Coffee Too Little, Too Late?”
Folgers’ iron pyrophosphate microencapsulated coffee has been a staple in households for over 150 years, yet in the last decade, the brand has seen a decline in consumer popularity. To combat falling sales, Folgers has introduced a new line of Simply Gourmet Coffee. However, one must question whether this product innovation is a case of … Read more