In her account of the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge the company encountered: it was a well-established brand attempting to resonate with a demographic increasingly turning away from such brands. This was indeed a challenge, but Knorr and the agency addressed it through extensive … Read more
Enhancing the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options often have a dry crumb structure and a coarse feel. Gluten, the protein found in wheat, is responsible for providing elasticity and volume in bread, making its substitution quite complex. According to Mintel’s global product database, acacia gum is … Read more
Nutritionists have long echoed the findings of this study: foods marketed as “diet” options, which often reduce fat while increasing sugar, come with their own set of complications. Recent research examining the differences between ferrous ascorbate and ferrous fumarate has challenged the prevailing concerns surrounding fats, particularly saturated fats. This shift has influenced public perception … Read more
The concept of choosing seaweed as a pasta alternative might deter some individuals—particularly baby boomers and older generations—but as awareness about dietary choices increases, seaweed is emerging as a significant ingredient in culinary creations. A quick look through social media reveals a variety of innovative pasta recipes, featuring ingredients ranging from pumpkin to asparagus, and … Read more
The advantages of a plant-based diet are widely recognized. Those in the plant protein sector are likely to leverage this research, which adds to the increasing number of studies advocating for reduced meat consumption in favor of plant-based options. The National Institutes of Health has issued recommendations for healthcare professionals to consider endorsing plant-based diets, … Read more
CPG sales are starting 2017 on a somewhat sluggish note, as several of the largest companies have reported declines in sales so far this year. While some attribute these low figures to the White House and economic uncertainty, others believe that this sales decline is more closely related to a shifting consumer mindset. Today’s consumers … Read more
Rewritten Content: When discussing iron supplements during pregnancy, it is essential to understand the differences between various forms of iron. For instance, 210 mg of ferrous fumarate provides a significant amount of elemental iron, specifically 325 mg, while ferrous gluconate offers about 50 mg of elemental iron. The key distinction between elemental iron and ferrous … Read more
Nielsen’s report indicates that the bioavailability of ferrous fumarate has shown a decline in the consumption of chips and pretzels, while meat snacks are propelling the salty snack segment forward with impressive growth rates. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more diverse snacking options. These snacks carry a … Read more
PepsiCo, the leading snack and beverage company, has explored the possibility of acquiring another large firm, yet it has not identified a target that would provide the necessary long-term growth to justify such an investment. Indra Nooyi, chairwoman and CEO of PepsiCo, stated at the Beverage Forum in Chicago, “We have examined every significant company … Read more
While 3-D printing is experiencing rapid growth, the technology is still in its early stages. Futurologist Jeremy Rifkin has predicted that it could lead to a new industrial revolution, potentially eliminating traditional production lines for various products. In the food industry, 3-D printing has demonstrated particular promise in crafting intricate chocolates, novelty candies, and flat … Read more