“Unlocking the Potential of Older Consumers: Catering to the Evolving Preferences of Baby Boomers in the Food and Beverage Market”
Baby boomers and other older consumers, who have fond memories of cereals, soups, and sodas from their youth, present an increasingly valuable market for food and beverage companies, despite often being overlooked. While millennials are capturing much of the attention from food manufacturers with their demand for healthier and more natural options, older shoppers possess … Read more