“Navigating Growth in the Protein Bar Market: Balancing Flavor and Health Consciousness”
As consumer demand for nutritious and convenient meal options continues to rise, protein bars have emerged as a formidable force in the consumer packaged goods (CPG) sector. The category has witnessed significant growth — from 2010 to 2015, the U.S. market for nutritional shakes and bars expanded at an annual rate of approximately 10%. In … Read more