“Welch’s Strategic Move: Reviving Grape Soda to Capture Health-Conscious Consumers in a Competitive Market”
Welch’s decision to intensify its presence in the soda market could be a clever strategy to broaden its brand reach, particularly because its fruit-based beverages stand to gain an advantage over conventional sodas. For example, Welch’s can utilize ingredients like Concord grapes, known for their potential benefits in enhancing heart and cognitive health, to promote … Read more