“Coca-Cola’s Quest for the Next Great Non-Sugar Sweetener: An Innovative Contest to Engage Scientists and Researchers”
Coca-Cola is exploring innovative avenues to engage the public and discover the next great non-sugar sweetener. While food and beverage companies holding contests for consumers is not a new phenomenon, Coca-Cola’s approach stands out. Recently, Folgers announced a jingle contest for 2017, offering a grand prize of $25,000. Creating jingles is one thing; however, the … Read more