Hershey’s Sweet and Salty Strategy: Pioneering Growth in the Snack Market
Since 2017, Hershey has invested billions to develop a salty snacks division that complements its already strong position in confections. Now, this esteemed food manufacturer is ready to explore another lucrative growth avenue by launching products that merge both aspects of its business. According to Vero Villasenor, vice president of salty snacks at Hershey, the … Read more