“Welch’s Strategic Move to Re-Enter the Soda Market: Leveraging Health Benefits and Natural Ingredients to Attract Consumers”
Welch’s decision to intensify its presence in the soda market could be a clever strategy to broaden its brand reach, especially considering that its fruit-based beverages might have an advantage over conventional sodas. For example, Welch’s can utilize ingredients like Concord grapes, known for their benefits to heart and cognitive health, to promote a healthier … Read more