“Caffeine and Sweetness: New Marketing Opportunities for Food and Beverage Producers”
The connection between caffeine and the perception of sweetness presents intriguing opportunities for coffee producers, as beverages containing caffeine may ignite consumer cravings for sugary snacks such as cookies, scones, and donuts. This could lead to a strategic chance to promote packaged sweets alongside coffee grounds to maximize sales, or it might cause retailers to … Read more