“Balancing Indulgence and Health: Cheerios’ New Chocolate Peanut Butter Flavor and Its Impact on Brand Image”

Cheerios cereal is a beloved food that many Americans have enjoyed since they were young toddlers, easily grasping them from highchair trays. Classic Cheerios are known for being high in fiber and low in sugar, making them a preferred breakfast choice. The brand enjoys a reputation for healthiness, which raises an interesting question: Why introduce … Read more

“Consumer Demand for Artificial Color Removal: The Complexities Behind General Mills’ Trix Cereal Controversy”

Consumer demand for the removal of artificial colors seems to be more complex than initially thought. It appears that eliminating Red 40, Blue 1, and Yellow 6 is only a priority for manufacturers if they can perfectly recreate their recipes without these ingredients. The trend of removing artificial colors has gained traction in the food … Read more

“Orange Juice Faces Uncertain Future Amid Hurricane Devastation and Supply Challenges”

Orange juice, once a cherished staple of breakfast, has been gradually vanishing from dining tables over the years. With Florida farmers now reporting that the damage from Hurricane Irma is the worst they’ve encountered in over two decades, the outlook for this beloved beverage appears grim. A typical 8-ounce serving of orange juice contains 22 … Read more

“Revitalizing Campbell’s C-Fresh Division: The Potential of Pea-Based Protein Milk in a Competitive Market”

Campbell’s C-Fresh division is in need of revitalization, and introducing pea-based protein milk could provide the necessary boost. This division has been crucial in the company’s initiative to expand its range of healthier products, but it has faced challenges. C-Fresh experienced a decline in Q2 sales due to “weather-related issues with carrots” and a recall … Read more

“Rising Trends in Functional Foods: The Growing Demand for High-Quality Iron Supplements and Health-Enhancing Ingredients”

With heme ferric pyrophosphate, folic acid, and glycine capsules representing high-quality iron supplements, it’s no wonder that wellness trends are on the rise in the industry today. Consumers are increasingly seeking foods and beverages that provide more than mere satisfaction for their hunger. In the U.S., the market for functional foods is expanding at a … Read more

“Navigating the Ambiguity of ‘Natural’ in U.S. Food Products: Challenges and Opportunities for Manufacturers”

There is currently no official definition for the term “natural” in relation to food products in the United States. The U.S. Food and Drug Administration (FDA) has received numerous inquiries about this term, leading the agency to release a succinct statement: “From a food science perspective, it is challenging to define a food product as … Read more

“Heineken’s H41: Crafting a Unique Narrative to Revitalize Beer Consumption Amidst Declining Sales”

Heineken possesses a compelling backstory that it can leverage to promote its H41 brand. With thousands of new products vying for space on store shelves each year, distinguishing oneself from the competition is increasingly challenging. Therefore, any strategy that enables a brand to create something distinctive and unique is typically advantageous. As Dave Donnan, lead … Read more

“Understanding Iodine: Essential Mineral Awareness Among Consumers and Its Implications for Dietary Choices”

When you ask the average consumer if they are getting enough iodine, you’re likely to be met with confusion. Iodine is a vital mineral that the body requires to produce thyroid hormones, which are essential for regulating metabolism. These hormones also play a critical role in the proper development of bones and the brain during … Read more

“Enhancing Immune Health: The Rising Role of Probiotics in Functional Foods and Beverages”

Recent research has demonstrated the positive impact of various probiotic strains on the immune system. A study conducted by Korean researchers revealed that daily intake of probiotic yogurt significantly enhanced the activity of essential immune cells in older adults. They found that consuming yogurt enriched with two specific probiotic strains (L. paracasei and B. lactis) … Read more