“Rethinking Cereal: How Millennials Are Shaping the Future of Snacking and Healthier Options”
Mintel’s research highlights a category that has been declining in popularity due to the rise of options that are higher in protein and more convenient for on-the-go consumption. Interestingly, millennials, who are often associated with a preference for healthy eating, have shown a strong inclination to snack on cereal. Over 56% of millennials admit to … Read more