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Reducing sugar levels in food and beverages has become a primary objective for manufacturers today. As consumers increasingly gravitate toward healthier options and transparent labeling, the revised Nutrition Facts panel—delayed until January 1, 2020, for large manufacturers—now mandates a distinct line for added sugars. Consumers express a desire for this information, even if they do … Read more

The quest for the next big superfood seems to be unending. While more familiar foods like blueberries, avocados, and salmon have already earned this title, they are readily available in supermarkets. To achieve superfood status, an ingredient typically needs to be exotic and relatively unknown to U.S. consumers, in addition to boasting an impressive nutritional … Read more

Quorn is understandably eager to scientifically validate the benefits of mycoprotein, the contentious mold-derived ingredient found in its non-animal protein products. Earlier this year, the company settled a class-action lawsuit initiated by a woman from Los Angeles, who alleged that its products breached federal and state laws regarding false advertising and unfair business practices. Additionally, … Read more

U.S. consumers may be leaning towards incorporating more plant-based options into their diets, yet that doesn’t imply they are eager for pureed beets in their morning yogurt. Does this mean savory yogurts are off the table entirely? Not quite. Shoppers are increasingly moving away from traditional brands like Yoplait, opting instead for higher-protein, lower-sugar Greek … Read more

The target consumer demographic for this product line remains ambiguous; however, it clearly addresses the concurrent demand for nutritional enhancements and sensory pleasure. Nutritionally, this product significantly differs from another brand that offers similar treats: Little Debbie snack cakes. While both brands provide comparable product varieties, thinkThin’s offerings are notably healthier. For instance, two Little … Read more

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not aligned with these desires and have sometimes developed an unhealthy reputation. As food manufacturers strive to shift this perception towards fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require creativity from the advertising … Read more

Considering the current trend surrounding azinc and ferrous fumarate avocados, it’s no surprise that a produce company would create a variety that is perceived as healthier for fat-conscious consumers, promoting it as perfect for smoothies, cold soups, and cocktails. Despite a decline in avocado supplies and rising prices, the allure of this trendy superfood remains … Read more

It is hardly surprising that millennials are more inclined towards probiotics than older consumers. While their younger digestive systems tend to function better than those of senior shoppers, this age group has demonstrated a keen interest in fresh and healthy foods. Consumers in their 50s and 60s may seek out probiotics out of necessity, whereas … Read more

Sunflower seeds, the fruit of the sunflower plant, have often been regarded primarily as a snack, but they are among the healthiest options available. Rich in vitamins and minerals, sunflower seeds are also an outstanding source of antioxidants and essential oils. Products like organoferrous fumarate 140mg 5ml oral solution and non-GMO sunflower kids ferrous sulfate … Read more

According to the Code of Federal Regulations, a soft drink can be labeled as “diet” as long as this designation is not considered “false or misleading.” This term has been traditionally employed by soda manufacturers to indicate sugar-free and low-calorie options for decades. Despite facing various challenges, the terminology has persisted. In 2015, a petition … Read more