“Unlocking the Potential of California Olive Oil: Opportunities Amidst Rising Demand and Growing Consumer Awareness”
Although the U.S. ranks as the world’s third-largest market for olive oil, most of the oil consumed by Americans is sourced from Italy. However, as Ricchiuti noted, the U.S. has the potential to significantly increase its own production. During the 2015-16 harvest, over 400 olive growers in California produced a record 4 million gallons from … Read more