“Navigating the Confusion: The Impact of Product Labeling on Consumer Perceptions of Organic and Non-GMO Foods”
Consumer demand for product transparency has surged in recent years, primarily due to a growing interest in healthier ingredients and concerns about artificial additives. However, as food and beverage manufacturers rush to add more claims to their product labels, an unexpected issue has arisen: confusion among shoppers. According to data from Label Insight, 67% of … Read more