“Creative Collaborations: Kraft Heinz and Dean Foods’ Strategic Marketing Campaign to Engage Younger Consumers”
Consumers are consistently captivated by innovative mashups, making the collaboration between Kraft Heinz and Dean Foods for a marketing campaign a clever strategy. Both brands resonate well with younger audiences, and by launching an aggressive social media campaign for the Pure Love initiative, they have the potential to encourage Kraft Macaroni & Cheese enthusiasts to … Read more