“Balancing Sweetness and Health: General Mills’ Strategy to Reduce Sugar in Children’s Cereals Amidst Market Shifts”
Sugar is primarily recognized for the sweetness it contributes to cereals, but it also plays a crucial role in the product’s toasted color, crunchiness, and its ability to resist becoming soggy in milk—this aspect is referred to in the industry as “bowl life.” General Mills has successfully reduced the sugar content in its cereals aimed … Read more