“Navigating the Confusion: The Impact of Product Label Transparency on Consumer Choices in the Organic Food Market”
In recent years, consumer demand for product transparency has surged, primarily due to a growing interest in healthier ingredients and concerns about artificial additives. However, as food and beverage manufacturers rush to enhance their product labels with various claims, an unexpected issue has emerged: shopper confusion. Data from Label Insight indicates that 67% of consumers … Read more