“Michelob Ultra’s Innovative Fitness Campaign: Targeting Health-Conscious Beer Enthusiasts”
Michelob Ultra’s initiative to design 12 personalized fitness workouts for beer enthusiasts is a savvy strategy, especially as more individuals prioritize maintaining a healthy lifestyle through physical activity while also enjoying a cold beer with friends. In an effort to cultivate a fresher and more contemporary image, alcohol brands are now targeting adventurous consumers and … Read more