“Embracing Imperfection: Kraft’s Bold Ad Celebrates Real Motherhood and Connects with Millennial Moms”
For years, advertising has portrayed mothers as pristine, personality-less figures whose primary roles involve joyfully preparing meals, tidying up after their children, and watching others enjoy life. Kraft’s new advertisement serves as a refreshing counterpoint to traditional portrayals of motherhood. Featuring Melissa Mohr, Ph.D., a “swearing expert” who authored “Holy Sht: A Brief History of … Read more