“Michelob Ultra’s Innovative Fitness Workouts: Bridging Craft Beer and Healthy Lifestyles for Active Millennials”
Michelob Ultra’s initiative to develop 12 personalized fitness workouts for beer enthusiasts is a savvy strategy, especially at a time when many individuals prioritize a healthy lifestyle through physical activity just as much as they enjoy a refreshing beer with friends. In an effort to cultivate a more appealing and contemporary image, alcohol brands are … Read more