“Rising Demand for Natural Sweeteners: The Shift Towards Stevia and Monk Fruit Among American Consumers”
According to Mintel, a significant majority of American consumers (84%) are reducing their sugar intake. This trend has spurred a growing demand for alternative sweeteners, particularly those derived from stevia, which experienced the fastest growth in this category last year. The sales of both caloric and low-calorie natural sweeteners are also on the rise, including … Read more