Title: Navigating Food Innovation: Adapting to Consumer Demands and Health Trends in the CPG Industry
Food companies have been engaged in innovation since the inception of the industry. With a daunting failure rate—where only 15% of over 3,000 new consumer packaged goods (CPG) products achieve market success, as reported by Nielsen’s U.S. Breakthrough Innovation Report—innovation has become increasingly vital. The report warns, “If we fail to adapt to emerging consumer … Read more