“Mars Joins the Chocolate Party Trend: A Sweet Strategy for Engaging Millennials”
Mars is entering the chocolate party scene, enabling consumers to create their own in-home experiences with friends and family, reminiscent of how Tupperware, Avon, and Pampered Chef have operated in the past. This innovative approach aims to generate excitement around cocoa products and chocolate, which is already thriving. In fact, a Packaged Facts report estimated … Read more