“Shifting Consumer Preferences: The Opportunity for CPG Manufacturers to Embrace ‘Made Without’ Claims”
Nielsen’s findings should not come as a surprise to manufacturers, especially those in the consumer packaged goods (CPG) sector who are striving for growth by eliminating artificial ingredients. For instance, General Mills has removed artificial flavors and colors from some of its cereals, while Kraft has done the same with its popular Mac & Cheese … Read more