“Coca-Cola’s Innovative Quest for a Non-Sugar Sweetener: Engaging Researchers and Redefining Public Perception”
Coca-Cola is exploring innovative ways to engage the public and discover the next great non-sugar sweetener. While food and beverage companies have long been conducting consumer tests, Coca-Cola is taking a unique approach. Recently, Folgers initiated a jingle contest, offering a grand prize of $25,000. However, creating a catchy jingle is one thing; finding a … Read more