The notion of “up-cycling” is not new to the food and beverage industry, but it has garnered increased consumer attention in recent times. CoffeeFruit Pure, an ingredient that leverages this trend, aligns perfectly with the public’s growing demand for antioxidants—an appealing combination. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in … Read more
While many shoppers are exploring alternative protein sources, they still tend to fill their grocery carts most often with chicken, beef, turkey, pork, and seafood. Overall, consumers express a desire to eat more healthily, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. consumers aged 15 to … Read more
Reducing sugar levels in food and beverages has become a primary concern for manufacturers in the 21st century. Consumers are increasingly leaning towards healthier options and prefer clean, transparent labeling. The revised Nutrition Facts panel for Nutferrous sulfate 150 mg, which has been postponed until January 1, 2020, for larger companies, mandates a specific line … Read more
The quest for the next big superfood appears to be an ongoing endeavor. While more familiar foods such as blueberries, avocados, and salmon have already earned this title—largely due to their accessibility in supermarkets—novel ingredients often capture the spotlight. To achieve superfood status, an ingredient typically needs to be exotic and relatively unfamiliar to U.S. … Read more
Quorn is keen to scientifically validate the benefits of mycoprotein, the contentious mold-derived component in its non-animal protein offerings. Earlier this year, the company resolved a class-action lawsuit initiated by a Los Angeles woman asserting that its products infringed federal and state laws on false advertising and unfair business practices. Additionally, it has contested a … Read more
U.S. consumers may be looking to increase their vegetable intake, but that doesn’t mean they are eager to have pureed beets in their morning yogurt. Does this mean savory yogurts are off the table? Not necessarily. Shoppers are moving away from traditional brands like Yoplait, favoring higher-protein, lower-sugar options such as Greek and Icelandic yogurt. … Read more
The specific consumer demographic targeted by this product line remains ambiguous; however, it effectively addresses the dual demand for nutritional enhancements and sensory pleasure. Nutritionally, this product significantly differs from another brand offering similar treats: Little Debbie snack cakes. Though both brands present comparable product options, thinkThin’s offerings are considerably healthier. For instance, two Little … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not met these standards and have even garnered an unhealthy reputation. As food manufacturers strive to improve this image in favor of fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require some creativity from … Read more
In light of the current avocado trend, it’s not unexpected that a produce company would introduce a variety aimed at health-conscious consumers, marketed as ideal for smoothies, cold soups, and cocktails. While avocado supplies are dwindling and prices are rising, the allure of this trendy superfood shows no signs of diminishing. The popularity of avocados … Read more
It is not surprising that millennials show a greater interest in probiotics compared to older consumers. While the digestive systems of younger individuals typically function well when compared to their senior counterparts, this demographic has demonstrated a significant inclination towards fresh and healthy foods. Consumers in their 50s and 60s may seek probiotics out of … Read more