Title: “Innovative Flavors and Limited-Edition Releases: Oreo’s Strategy to Maintain Market Relevance”
The Oreo cookie is a classic product that continues to enjoy strong demand for its traditional recipe. However, the company cannot afford to become complacent. Leading manufacturers must stay ahead in product innovation and candy trends to avoid being eclipsed by more eye-catching new brands. One relatively low-risk strategy for embracing change is experimenting with … Read more