Title: Navigating Consumer Expectations: The Challenge of Clean Labels in the U.S. Food Industry

Americans have high expectations when it comes to food. They desire meals that are delicious, nutritious, portable, filling, and made from ingredients that are not dubious. According to Roger Clemens, associate director of the regulatory sciences program at the University of Southern California School of Pharmacy, this presents a significant challenge for food and beverage … Read more

“Navigating the Sweetener Shift: The Rise of Natural Alternatives in America’s Sugar-Conscious Market”

Sugar has gained a notorious reputation in America, prompting consumers to seek out healthier alternatives for their sweet cravings. How do natural sweeteners compare? According to the U.S. Department of Agriculture, the average American consumes nearly 23 teaspoons of added sugar daily, with a staggering 71% of that coming from packaged foods. Given that excessive … Read more

“Rising Demand for Baker’s Yeast and Sourdough: Trends in the Growing Market for Healthier, Authentic Foods”

Despite increasing interest in alternative leavening agents, the baker’s yeast market is currently experiencing significant growth, driven by a rise in global consumption of processed foods, particularly baked goods. According to a recent report by Technavio, the baker’s yeast market is projected to grow at a compound annual growth rate (CAGR) of 9% through 2020. … Read more

“Kellogg’s Venture into Next-Gen Innovation: Shaping the Future of Food with Health and Convenience”

Kellogg’s venture capital fund is on the lookout for “next generation innovation,” which enhances its ability to access new ideas and trends — a strategy that is increasingly being adopted by the world’s largest food companies. Unilever and Tate & Lyle have established their own venture capital divisions, while others have opted for acquisitions, purchasing … Read more

“Revitalizing Tradition: Campbell Soup Company’s Journey to Eliminate Artificial Ingredients and Embrace Freshness”

Two years ago, as sales began to decline with more consumers opting for fresh departments instead of items from the center of the grocery store, the Campbell Soup Company made a significant decision: it would eliminate artificial flavors and colors from all its products. For the 150-year-old manufacturer, this meant thoroughly examining each soup, sauce, … Read more

“Navigating the Landscape of Food Innovation: Adapting to Consumer Trends and Health Demands”

Food companies have been at the forefront of innovation since the inception of the industry. With a challenging success rate – only 15% of over 3,000 new consumer packaged goods (CPG) products make it in the market, as reported by Nielsen’s U.S. Breakthrough Innovation Report – the importance of innovation has never been more pronounced. … Read more

“Rising Popularity of Cauliflower: A Trend in Healthy Convenience Foods and Its Impact on the Rice Industry”

Cauliflower has gained immense popularity, especially with recipes for cauliflower rice trending on the social media platform Pinterest. Consumers have turned to this vegetable, processed into a rice-like texture using a food processor, as a low-carb alternative. Similar to rice, cauliflower absorbs flavors well but only contains five grams of carbohydrates and 25 calories per … Read more

“Revitalizing Yogurt Sales: The Health Benefits of Probiotic Innovations and Consumer Awareness”

Yogurt has long been recognized as a healthy option for desserts, snacks, and breakfast. Recent scientific research is increasingly backing up claims that the natural ingredients found in probiotic yogurt—especially the increasingly popular Greek yogurt—offer benefits such as enhancing the immune system and combating viral infections. Joel Warady, the chief sales and marketing officer of … Read more

“Exploring Innovative Brewing: The Potential of Atmospheric Water Generation in Craft Beer Production”

Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and could also encourage innovation across other food and beverage sectors. “Americans drink a significant amount of beer, with water being the primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a … Read more