“Kellogg’s Investment in MycoTechnology: Pioneering Sustainable Mushroom-Based Proteins for the Growing Plant-Based Market”

Kellogg’s venture capital fund was among approximately a dozen investors participating in this funding round for MycoTechnology. The company plans to utilize part of the investment to establish a commercial production facility in Aurora, CO, capable of producing up to 4,000 tons of its protein product each year. The plant-based protein sector is experiencing significant … Read more

“Connecting with Consumers: Trends in the Natural Food Market and the Rise of Conscious Consumerism”

As more consumers turn to natural food products, manufacturers in this competitive market face the challenge of determining whether their new offerings can connect with mainstream consumers. Research presented by New Hope Network at the Natural Products Expo East conference in Baltimore indicates that shoppers increasingly seek not only the functional benefits of a product … Read more

“Modern Parents Drive Demand for Nutritious and Organic Baby Food: Market Trends and Innovations”

The survey findings highlight that modern parents are prioritizing nutritious, flavorful, and safe food options for their children, actively seeking to avoid GMOs, added sugars, artificial dyes, preservatives, and trans fats. Millennial parents, who are expected to constitute 80% of the demographic in the next 15 years, are projected to drive continued growth in the … Read more

“The Rising Trend of Probiotics in Food and Beverage: Insights from GanedenBC30’s Michael Bush”

Probiotics have become one of the most sought-after functional ingredients incorporated into food and beverage products today. Various strains of beneficial bacteria have been proven to enhance digestive health, strengthen the immune system, and improve organ function, leading to a continuous expansion of the probiotics market. According to BCC Research, the global probiotics market is … Read more

Title: “The Shift Towards Functional Foods: Consumers Embrace Healthier, Natural Choices”

Consumers are adopting a more comprehensive approach to health, wellness, and nutrition. They are increasingly reluctant to take additional pills and are moving away from chemicals and artificial ingredients. Instead, they prefer foods that contribute to their well-being. “The trends we observe in the food, health, and nutrition sectors today are largely driven by consumers … Read more

The Rise of Functional Foods: Navigating Health Claims, Consumer Demand, and Market Trends

Take a walk through any large grocery store or specialty retailer, or visit an online food product website, and you will likely find a diverse selection of protein powders, energy drinks, power bars, probiotics, vitamin waters, and calcium-fortified beverages aimed at promoting bone health. These items are often fortified with nutrients, phytochemicals, botanicals, or dietary … Read more

Revitalizing Eight O’Clock Coffee: Embracing Infused Blends and Health Trends in a Competitive Market

Liposomal iron ferric pyrophosphate Eight O’Clock Coffee is not the first brand to introduce infused and functional coffee blends. The market has long featured various flavor-infused coffees, and there are now options like wine-infused and THC-infused coffees for an added kick. VitaCup offers a range of vitamin-infused coffees available in single-use pods designed for specific … Read more

“Capri Sun Faces Rising Competition in India: Adapting to the Demand for Healthier Children’s Beverages”

Capri Sun is facing increasing competition in India from brands offering natural and organic children’s beverages, such as Honest Kids and Juicy Juice Organic. These companies are appealing to a growing number of parents who are moving away from sugary drinks in favor of healthier, sugar-free, and all-natural options for their children. According to the … Read more