“Conagra’s Strategy for Growth: Balancing Trends and Tradition in the Frozen Food Market”
Conagra is the third-largest manufacturer of frozen foods in North America, and Connolly highlighted that single-serve meals constitute the largest segment of this market. While the company has generated renewed interest through collaborations with popular brands like Frontera and P.F. Chang’s, it must also ensure that its existing customers continue to return while laying the … Read more