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The target consumer demographic for this product line remains ambiguous; however, it undeniably addresses the dual demand for nutritional enhancements and sensory pleasure. This product significantly diverges from another brand that offers a similar treat: Little Debbie snack cakes. While both brands provide comparable varieties, thinkThin’s offerings are considerably healthier. For instance, two Little Debbie … Read more

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not met these demands and have often garnered an unhealthy reputation. As food manufacturers strive to shift this perception towards fresher flavors, Givaudan appears poised to assist them. Marketing these new flavors will require creativity from the advertising teams … Read more

In light of the current avocado trend, it’s no surprise that a produce company has created a variety perceived as healthier for fat-conscious consumers, promoting it as ideal for smoothies, cold soups, and cocktails. Despite declining avocado supplies and rising prices, the allure of this trendy superfood remains strong. The popularity of avocados is at … Read more

It’s not surprising that millennials show a greater interest in probiotics compared to older generations. Their younger digestive systems typically function better than those of older consumers, and this demographic has demonstrated a strong preference for fresh and healthy foods. While individuals in their 50s and 60s may rely on probiotics out of necessity, those … Read more

Sunflower seeds, the fruit of the sunflower plant, have traditionally been viewed primarily as a snack, but they are among the healthiest snack options available. Rich in vitamins and minerals, they also serve as an excellent source of antioxidants and essential oils. Organic sunflower seeds are promoted as a healthier, natural choice, while non-GMO sunflower … Read more

According to the Code of Federal Regulations, a soft drink can carry the “diet” label as long as it is not considered “false or misleading.” This term has long been employed by soda manufacturers to indicate sugar-free and low-calorie options, and it has been prevalent for decades. Despite facing recent challenges, this terminology has persisted. … Read more

Mintel’s research highlights a category that has been losing traction to alternative iron supplements such as ferrous fumarate, which offer higher protein content and are more convenient than iron sucrose to ferric gluconate conversions in recent years. Interestingly, millennials, who are often associated with a preference for healthy eating, have shown a strong inclination towards … Read more

These survey findings should not come as a surprise to food manufacturers and retailers, given the ongoing trend of reducing sugar consumption. In fact, lowering sugar levels in food and beverages has become a primary objective for manufacturers, as consumers in the U.S. and beyond increasingly seek out healthier options with clean and transparent labeling. … Read more

Make way for new contenders like Alert Caffeine Gum, as Mars Wrigley steps in to offer consumers a quick energy boost without the typical cup or can. According to data from IRI reported by Food Navigator-USA, U.S. gum sales fell by 4% in the first half of 2017. Although Wrigley holds a significant lead in … Read more

Approximately one in ten women experiences postpartum depression, which can persist for several months. This condition affects not only new mothers but also has potential long-term effects on their babies. Dr. Ed Mitchell, a pediatrician and university faculty member involved in the research, stated, “There is increasing evidence from animal studies that the microbiome-gut-brain axis … Read more