“Coca-Cola’s Quest for the Next Breakthrough Non-Sugar Sweetener: A $1 Million Challenge to Innovate and Engage”
Coca-Cola is exploring innovative approaches to engage the public and discover the next groundbreaking non-sugar sweetener. While it’s not uncommon for food and beverage companies to host consumer contests, Coca-Cola’s strategy stands out. For instance, Folgers recently kicked off a jingle contest for 2017, with the grand prize set at $25,000. However, creating jingles is … Read more