“Rising Demand for Hard Iced Teas and Wellness Drinks Signals Shift in Beverage Preferences”
As summer approaches, Boston Beer, the maker of Sam Adams, is experiencing an uptick in demand for its hard iced teas as consumers increasingly turn away from traditional beer in favor of new flavors. Twisted Tea, a malt-based brand launched by Boston Beer in 2001, is gaining traction amidst the rising popularity of hard tea. … Read more