“Sweetening the Future: Candy Industry’s Shift Towards Healthier Options Amid Sugar Backlash”
Dive Insight: Tracey Massey, the president of Mars Chocolate North America, mentioned to Fortune that the candy industry’s commitment to reducing sugar is a groundbreaking collective announcement regarding health and wellness. This strategic move is particularly timely for the confectionery sector, as Mintel’s 2017 Consumer Trend report highlighted “backlash against sugar” as a major concern. … Read more