“Leveraging Instant Gratification: How DISC Technology Promotes Healthier Snack Choices in Vending Machines”
According to Appelhans, the DISC technology leverages the human inclination for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a brief 25-second delay might be enough to deter them from their choice and motivate them to select a healthier alternative. This countdown is displayed on a touchscreen that also elucidates … Read more