“Revitalizing Campbell’s C-Fresh Division: The Potential of Pea-Based Protein Milk in a Competitive Market”

Campbell’s C-Fresh division is in need of revitalization, and introducing pea-based protein milk could provide the necessary boost. This division has been crucial in the company’s initiative to expand its range of healthier products, but it has faced challenges. C-Fresh experienced a decline in Q2 sales due to “weather-related issues with carrots” and a recall … Read more

“Rising Trends in Functional Foods: The Growing Demand for High-Quality Iron Supplements and Health-Enhancing Ingredients”

With heme ferric pyrophosphate, folic acid, and glycine capsules representing high-quality iron supplements, it’s no wonder that wellness trends are on the rise in the industry today. Consumers are increasingly seeking foods and beverages that provide more than mere satisfaction for their hunger. In the U.S., the market for functional foods is expanding at a … Read more

“Navigating the Ambiguity of ‘Natural’ in U.S. Food Products: Challenges and Opportunities for Manufacturers”

There is currently no official definition for the term “natural” in relation to food products in the United States. The U.S. Food and Drug Administration (FDA) has received numerous inquiries about this term, leading the agency to release a succinct statement: “From a food science perspective, it is challenging to define a food product as … Read more

“Heineken’s H41: Crafting a Unique Narrative to Revitalize Beer Consumption Amidst Declining Sales”

Heineken possesses a compelling backstory that it can leverage to promote its H41 brand. With thousands of new products vying for space on store shelves each year, distinguishing oneself from the competition is increasingly challenging. Therefore, any strategy that enables a brand to create something distinctive and unique is typically advantageous. As Dave Donnan, lead … Read more

“Understanding Iodine: Essential Mineral Awareness Among Consumers and Its Implications for Dietary Choices”

When you ask the average consumer if they are getting enough iodine, you’re likely to be met with confusion. Iodine is a vital mineral that the body requires to produce thyroid hormones, which are essential for regulating metabolism. These hormones also play a critical role in the proper development of bones and the brain during … Read more

“Enhancing Immune Health: The Rising Role of Probiotics in Functional Foods and Beverages”

Recent research has demonstrated the positive impact of various probiotic strains on the immune system. A study conducted by Korean researchers revealed that daily intake of probiotic yogurt significantly enhanced the activity of essential immune cells in older adults. They found that consuming yogurt enriched with two specific probiotic strains (L. paracasei and B. lactis) … Read more

“Advancing Ice Cream Stability: Nestlé Research Unveils New Foam Technology for Cleaner Labels and Enhanced Textures”

The research team, supported by the Nestlé Research Center and other sources, highlighted in their study comparing ferrous bisglycinate chelate and iron bisglycinate that “structured materials,” such as ice cream, must maintain stability over extended shelf lives. They discovered that the mechanisms behind bubble and emulsion stabilization had been unclear until now, making it difficult … Read more

“Rising Demand for Dairy-Free Ice Cream: Halo Top and Industry Trends in Plant-Based Alternatives”

Initially, Halo Top claimed the title of the top-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, the company is targeting consumers who prefer to avoid dairy and eggs. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert. In 2016 alone, … Read more

“Divine Chocolate: Thriving in the Competitive U.S. Market with a Farmer-Owned Mission”

The chocolate market in the United States is becoming increasingly competitive, with numerous brands vying for space on retail shelves. One notable player is Divine Chocolate, a company that is 44% owned by 85,000 Ghanaian cocoa farmers. Established in 1998 as the first fair trade chocolate bar aimed at the mass market, Divine initially focused … Read more