The introduction of drink mixes offers Campbell’s an innovative method to expand the reach of its well-liked V8 Energy line to a broader audience. Although the V8 brand has a rich history spanning 92 years, the Energy variant made its debut in 2011, representing the brand’s first significant expansion. Since its launch, Energy has experienced … Read more
As consumers increasingly view food as medicine, ingredient companies are making significant investments in health solutions that merge the realms of food and pharmaceuticals. Darling Ingredients aims to become a leader in the emerging collagen ingredient market. Given its connections to the beauty and fitness sectors, collagen has the potential to emerge as the next … Read more
Industry Insight: Kraft Heinz has recognized plant-based desserts as a burgeoning segment that requires enhanced and more prominent options. The food giant highlighted that over 30% of Americans experience lactose intolerance, and nearly two million children are affected by milk allergies annually. Despite the plant-based desserts market—which is valued in the billions—experiencing double-digit growth, Kraft … Read more
Major food corporations implementing artificial intelligence (AI) technologies for product innovation and quality control assert that these platforms are giving them a competitive edge in a fast-evolving market while enabling them to stay ahead of potential market disruptions. Companies like Kellanova and the ingredients giant Ingredion are harnessing AI to optimize their supply chains, refine … Read more
Easter is synonymous with egg hunts. Each year during our childhood, my fiercely competitive sister and I would dive into an egg hunt in our backyard in Phoenix. Even as teenagers, we maintained this spirited tradition to see who could gather the most eggs. However, this April, families nationwide might encounter a snag with their … Read more
Industry groups advocating for soda and candy manufacturers have strongly opposed efforts to restrict SNAP purchases, arguing that such measures unfairly target specific foods and will not significantly enhance health outcomes. “This sends a ridiculously conflicting message: it’s acceptable to buy a wide variety of desserts, snack cakes, and treats, just not soda and candy,” … Read more
A snacks company based in Pennsylvania, a key player in the Northeast market, has appointed a seasoned industry professional to guide its financial strategies as it aims for nationwide expansion. “Bill brings extensive financial acumen and operational knowledge from some of the most esteemed brands in the food and beverage sector,” stated Howard Friedman, CEO … Read more
Summer marks the beginning of grilling season, and Pringles has partnered with Miller Lite to launch new flavors inspired by cookout favorites. Kellanova has unveiled the Pringles x Miller Lite Grilled Beer Brat, featuring hints of black pepper and caramelized onion, combined with a “hoppy, malt beer aroma.” This new flavor is released alongside the … Read more
For much of its 92-year history, V8 has been closely associated with its signature red vegetable juice. Now, as the brand aims to engage younger consumers and boost consumption among its current shoppers, V8 is ramping up its innovation efforts by exploring more dynamic beverage categories. The Campbell’s Company, which acquired V8 in 1948, is … Read more
CPG companies are currently grappling with a product crisis. Recent political developments, such as tariffs and supply chain disruptions, along with the “Make America Healthy Again” initiative, are prompting discussions within brands regarding ingredient costs. However, the conversation surrounding the overarching significance of product quality remains insufficient. Top-performing products are 15 times more likely to … Read more