“Revitalizing Tradition: Campbell Soup Company’s Journey to Eliminate Artificial Ingredients and Embrace Freshness”
Two years ago, as sales began to decline with more consumers opting for fresh departments instead of items from the center of the grocery store, the Campbell Soup Company made a significant decision: it would eliminate artificial flavors and colors from all its products. For the 150-year-old manufacturer, this meant thoroughly examining each soup, sauce, … Read more