“Exploring the Impact of DISC Technology on Snack Choices: Delaying Instant Gratification for Healthier Options”
According to Appelhans, the DISC technology capitalizes on the human inclination for instant gratification. Even when consumers are tempted by an unhealthy bag of chips, a brief 25-second delay might be enough of a nuisance—or source of shame—for them to opt for a healthier alternative. The countdown is displayed on a touchscreen, which also elucidates … Read more