“Navigating the Sparkling Water Surge: Challenges and Strategies for Brands in a Changing Beverage Landscape”
Sparkling water has become the popular beverage of choice these days. Sales of soda have significantly declined over the past decade, with U.S. soda consumption hitting a 30-year low in 2015. In the wake of this decline, interest in sparkling water has surged. Sparkling Ice has seen remarkable growth in just six years, and the … Read more