“Shifting Consumer Preferences: The Rise of Negative Marketing in Food Packaging and Ingredient Transparency”
Kraft Heinz’s reformulation of the Oscar Mayer hot dog line, along with the changes in packaging, exemplifies how the market is adapting to consumer preferences. Nowadays, shoppers are more inclined to flip a product over to scrutinize the ingredient list and nutrition facts before placing it in their carts. With a growing awareness of ingredients … Read more