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As consumer demand for natural food products continues to rise, manufacturers are increasingly pressured to assess early whether their new offerings will appeal to mainstream buyers. Shoppers today are not only evaluating the functional aspects of a product but also considering personal values such as transparency, social purpose, nutrition, and environmental stewardship. This insight was … Read more

The findings from the survey highlight that modern parents are prioritizing nutritious, delicious, and safe food options for their children, actively steering clear of GMOs, added sugars, artificial colors, preservatives, and trans fats. Forecasts indicate that millennial parents, who will make up 80% of the demographic in the next 15 years, will significantly contribute to … Read more

As children return to school and the leaves begin to change, the flavors of food transition from the light offerings of summer to the comforting tastes of fall. For many consumers, the official arrival of fall is marked by the release of Starbucks’ Pumpkin Spice Lattes, which went on sale on September 5. However, this … Read more

Probiotics have become one of the most sought-after functional ingredients in today’s food and beverage industry. Various strains of beneficial bacteria have been shown to enhance digestive health, strengthen immunity, and improve organ function, leading to a growing market for probiotics. BCC Research forecasts that the global probiotics market will reach $50 billion by 2020. … Read more

Consumers are adopting a more comprehensive perspective on health, wellness, and nutrition. They are increasingly reluctant to take additional pills and are turning away from chemicals and artificial ingredients. Instead, they prefer foods that contribute to their overall health. “Many of the trends we observe in the food, health, and nutrition industries today are fueled … Read more

Wander through any major grocery store or specialized shop, or browse any online food product site, and you’re likely to encounter a variety of protein powders, energy drinks, power bars, probiotics, vitamin waters, and calcium-fortified beverages aimed at promoting bone health. These items are enriched with nutrients, phytochemicals, botanicals, or dietary supplements, and they are … Read more

Eight O’Clock Coffee is not the first brand to introduce infused and functional coffee blends. The market has seen a variety of flavor-infused coffees for a long time, and now options like wine-infused and THC-infused coffees are available for those seeking an extra kick. VitaCup offers a range of vitamin-infused coffees sold in single-use pods … Read more

DIY weddings have been increasingly popular for years, and this trend shows no signs of diminishing. Last year, the average cost of a wedding in the U.S. exceeded $35,000, prompting many couples to take on various wedding tasks themselves. For some, this might mean arranging their own flowers or designing invitations, but it rarely includes … Read more

Capri Sun is facing intensifying competition from natural and organic children’s beverage options. Brands such as Honest Kids and Juicy Juice Organic are strategically targeting the growing number of parents who are moving away from sugary products in favor of healthier, sugar-free, and all-natural choices for their children. The U.S. Centers for Disease Control and … Read more

Folgers coffee has been a well-known brand for over 150 years, but in the past decade, it has started to lose favor among consumers. The introduction of the Simply Gourmet Coffee line appears to be the brand’s attempt to reverse declining sales, but is this innovation arriving too late? The six new naturally flavored coffee … Read more