“Balancing Nostalgia and Health: The Complex Consumer Demand for Artificial Color Removal in Cereal Products”
Consumer demand for the removal of artificial colors seems to have its limits. It appears that eliminating Red 40, Blue 1, and Yellow 6 is only a priority for manufacturers if they can replicate their recipes without these additives. The trend of removing artificial colors has gained momentum in food production, with General Mills taking … Read more