“Welch’s Strategic Move to Re-enter the Soda Market: Leveraging Healthier Ingredients and Brand Loyalty for Growth”
Welch’s decision to intensify its presence in the soda market could be a clever strategy to broaden its brand reach, especially as its fruit-based beverages may have an advantage over conventional sodas. The company can capitalize on ingredients like Concord grapes, which are linked to enhanced heart and cognitive health, to promote a healthier soda … Read more